Writing Portfolio

Hi! I'm Emma, a writer and tech media relations specialist with a passion for sharing the latest insights and trends occurring within the media industry. With over four years of professional experience, I've connected online users to notable global brands such as Samsung, Hanwha, CJ Group and more. My expertise spans across a variety of content forms -- including feature stories, press releases, listicles, social media copy, ad copy, and infographics.

Throughout my career, I've covered diverse topics such as sustainability, tech, consumer goods, and entertainment, and successfully driven traffic to numerous brand newsrooms and social platforms. At my previous agency, I created one of the top viewed stories of the year on the brand newsroom and contributed to a 253% YoY surge in newsroom visits. In my current role, I am boosting brand awareness within the U.S. for MacPaw, a Ukrainian software company. Since joining, I've helped global brand mentions grow by 200% and English coverage increase by 50% YoY.

View some notable projects I've worked on below!

App fatigue is real -- rethink apps beyond subscriptions

With a plethora of apps at our disposal, more options doesn't necessarily mean better apps. How do we decipher which apps are quality versus which are scams? With subscriptions increasing across the board, what will the app industry look like in the future?

Will the World Reach its Green Energy Tipping Point in 2023?

With the effects of climate change continuing to be felt around the world, swift and urgent action is necessary to meet net zero goals by 2050. While climate action continues to be slow, some progress has been made.

[Interview] Behind the Scenes With Football Star Son Heung-Min and His SmartThings Life

Famous footballer Son Heung-min is a self-proclaimed homebody. How does the soccer star enjoy his days off at home?

[User Guide] ‘No Need for Heavy Cameras,’ A Day in San Francisco With the Galaxy S23 Ultra

Making memories is an important part of spending a day traveling or out on the town. With a little help from Galaxy, capturing special moments has never been easier.